As the world becomes increasingly mobile-focused, vertical videos have emerged as a game-changing format for businesses looking to reach audiences on social media platforms. This article shares key insights from a webinar with digital marketing expert Deanna Wampler, on the latest trends in vertical videos for 2023. Whether you're a marketer or business owner, this article will provide valuable insights into leveraging vertical videos to enhance your brand's online presence and engage with your target audience.
The Rise of Vertical Video
As attention spans continue to shrink, vertical video has emerged as a popular format for capturing audiences' attention on social media platforms. With 72% of millennials preferring not to rotate their phones to watch a video, vertical video has become essential for capturing viewers' attention in seconds. Popular platforms for vertical video include YouTube Shorts, TikTok, Instagram Stories, Facebook Stories, Reels and Snapchat.
Mastering Vertical Video on Your Smartphone
To get the most out of your vertical video content, ensure your smartphone settings are optimized for a 16:9 aspect ratio. Live Photos on iPhones and android phones can be a useful tool for creating short video clips alongside your images. When capturing content for social media, consider using Live Photos to get both a photo and a video in one shot.
Simplify Content Creation with Instagram Reels Templates
Instagram Reels offers a "Use Template" feature that makes creating video content even easier. By combining your 16:9 Live Photos with a pre-made template, you can quickly create engaging content that stops the scroll.
Edit Videos Like a Pro with Mobile Apps
Several mobile apps can help you create polished video content with ease:
- Inshot: Edit photo and video content with a range of tools, including cropping, speed adjustments, and voiceovers.
- Capcut: Similar to Inshot, Capcut also offers music, text, emojis, cool effects, and transitions.
- Canva: With both desktop and mobile versions, Canva allows you to edit videos using your brand kit, specific fonts, colours, and logos.
Consider upgrading to the pro versions of these apps to remove ads and logos from your finished videos.
By effectively utilizing the latest social media and video trends, optimizing content, and leveraging top tools, women entrepreneurs will be well-equipped to excel in the digital landscape. These insights set the stage for success in 2023 and beyond, enabling businesses to thrive in an increasingly competitive online environment.